playful vodka branding (cheep)

I created this brand concept when I was in my senior year of college. This idea of "Cheep" vodka stemmed from my friends and I's trips to the liquor store. When asked what to pick up, we'd always respond "I don't care, something cheap." Bright colors, fun illustrations, and informal language are all components that I used to create a fake brand that would stand out on the shelf and appeal to people who care more about the packaging than the actual quality (aka me).

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